The actual layout of a market stall is one of the biggest struggles new market stall holders face. Especially when going from selling online to selling in person. There is more to consider than just how much stock you can fit on the table. We’ve written a few tips. This is by no means a comprehensive guide, but it should get you on your way!
We are all creatives, but there is a big difference between knitting, drawing, or sculpting, and designing a layout. Luckily you don’t have to just sit there staring at a blank table waiting for a bolt of inspiration to hit.
Get out there and look at other stalls - This has more than one benefit. You can see what sort of things draw your eyes. You can also work out styles of displays you like and will work for your product. Obviously we are not encouraging you to copy other people’s displays, but rather work out what works for you and your business’ aesthetic.
Pinterest - When I was trying to work out how to display headbands, I wasn’t really finding anything I liked. Everything looked a bit too organised and shop-like for my slightly haphazard style. So I took to looking at pinterest. This helped me look at things outside my local area, as well as find tutorials on how to make things. And as most crafters will tell you, why buy something in the store when you can spend an afternoon and probably twice as much money in materials making it yourself!
Just laying your stock flat on the table may be the easiest solution, but markets can get quite busy, and it is unlikely to draw the attention of people walking down the middle of the row. You want people to be able to see your items from where they are standing, to draw them in. Having things at different heights lets you also display more stock, and things at eye level are always going to draw more attention, so bear that in mind when you are laying things out. You want your signature pieces where they will grab the most attention.
Another benefit of a display that rises off of the table means you can put those things you need for running a stall like extra business cards, bottles of water, and your Square card reader or other belongings behind them, in easy reach and where you can see them. It also means you can put your business name up where people will see it!
You don’t just have to buy a set of shelves and put your items on it like a store. The Made Local markets are for crafters, so get crafty. There are a whole range of items out there to use. Suitcases, apple boxes, and for the budget conscious (Which I know is most of us) simple boxes covered in fabric make great risers!
Also, add some decoration! Add colour. Help draw people’s eye to you. The market scene is just as competitive as Etsy, and you need to work just as hard to make sure that you stand out.
As we said in our guide to first time stallholders, laying out your stall ahead of time is so important. This goes double for when you are working out your displays. The way we think things will go in our head is not always the way things look in real life. It also gives you the chance to ask the people around you like family members, housemates and friends to give you their opinions. A second pair of eyes can often make all the difference.